Our Portfolio

An award-winning viral campaign designed to spark curiosity and interest in applying to VDS4. Inspired by the “Obey” campaign, the team set out to create images of all the studio faculty in a similar style and use them as tagging elements. They where first featured on repositionable stickers that were used to tag locations all over campus and downtown - they kept relocating as viewers got in on the act. The stickers were followed by “blind” ads in the student paper to spark even more curiosity. The final installment featured oversized poster adaptations that included a url to the website and instructions for applications. 1-2) stickers/newspaper ads 3) poster featuring images taken of some of the tagging/retagging locations 4) Posters on display in the VCD teaching space